Addiction is not a lack of discipline or a moral issue, but a physiological issue. Addicts struggle with emotions such as guilt, shame, anger and frustration. In addition, people with addiction frequently suffer from other mental health disorders such as depression, bipolar disorder, and anxiety. In the brain, the reward network or pleasure network is the same as the addiction network. Neurofeedback targets the dysregulation of this network that controls cravings. Retraining the brain to be calm, focused, and relaxed helps a person think more clearly. Neurofeedback training provides a solid base on which to build long term recovery and prevent relapses.

Peer reviewed scientific publications have shown the following: decrease cravings for alcohol, nicotine and food. Reduction in cocaine cravings. Decrease in brain reactivity to addiction related cues. Decrease in risky choices.